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Benefits of Designing A Responsive Website Design


Responsive web design implies a website that can easily adapt itself to the viewport of the visitor. The main objective is to render differently as per the screen size or device so that visitors get an optimal experience irrespective of how do they access a website.

What made designers form responsive websites?

As designers made efforts to ensure that their sites looked better on smartphones, tablets, and desktops, they quickly found that flexible layouts are required. Due to this reason, they create a website that “responds” well to different devices of users. Today, more and more users work towards accessing the web via mobile devices as compared to traditional desktops or laptops.

To reach a wider segment of audience comprising of potential set of customers, businesses need to embrace the advantages of responsive website design. It is one important concept that working developers should understand.

The major advantage of any responsive website design is that websites load fast without distortions. So, users don’t need any manual resizing to view any content. The layout is modified on the basis of the screen dimensions while maintaining a responsive presentation in a consistent basis.

Principles behind Responsive Web Design

There are some major principles that describe how responsive web design work. These are:

Fluid Grids

Fluid grids are basically grid based systems that scale on the basis of screen of the use in comparison with the fixed-width layouts. So, it ensures that webpage elements resize with respect to one another.

Media Queries

To face the different challenges faced by users, media queries are found to be useful. Most of the modern browsers aid CSS3 media queries, which allow websites to gather data from visitors and apply CSS styles on a conditional basis. The minimum width feature enables designer to execute CSS styles when the browser window goes below a stated width.

Flexible Images

One of the greatest challenges that are made by a responsive website design is resizing of images. One of the easy ways is to make use of the max-width property of CSS. This ensures image to get loaded in its actual size unless the size of the viewport is narrow as compared to the width of the image. Rather than declaring width and height within the code, the goal is to enable the browser to resize graphics as directed by cascaded style sheet.


Looking at these benefits, it becomes beneficial for a business to form a responsive website design.